Athleta
Spring
2026 Heritage Concept:
The incredible sketchbooks of Athleta founder Jennifer Jerde inspired a thoughtful graphic concept that connects the brand’s heritage with the present. It highlights Athleta’s place as the first American female-focused activewear brand, established in 1996. and being 001 .
The incredible sketchbooks of Athleta founder Jennifer Jerde inspired a thoughtful graphic concept that connects the brand’s heritage with the present. It highlights Athleta’s place as the first American female-focused activewear brand, established in 1996. and being 001 .